A lot of people decide that the atmosphere is right to start up a web business, but they can't figure out how to bring traffic to their website. Well more info, you're not getting any traffic primarily because your site cannot be found. Read this article and study the different SEO tips provided within.
Include useful external links on your website. The number of outbound links can positively affect a website's search engine rank, however, make sure that the pages you link to are relevant and search engine optimized themselves. It is also best to link to related websites but not direct competitors, as you do not want to lose potential customers in a bid to increase your search engine rank.
Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic.
Include the most important keywords for your site in the left-hand navigation bar and title of your homepage. These texts will be searched before the main text on your website, so you should include the keywords with which you would like your site to be most closely associated with..
Deciding on the priority of your keywords is important when optimizing your site for search engines. There is a definite limit to how many keywords you can or should include on any one page. Make sure that the keywords you include the most are ones that are tied closely to your business and the focus of your website.
Don't use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all.
When people subscribe to your emails, ask them for some basic information like their birthday. Then, every year on their birthday send them a Happy Birthday email. This will create a personal connection and make your customers think you care. If customers think you care about them, they're more likely to come back for repeat business.
When you initially launch your new site, send out a press release to local media who may be interested in covering the story. Even if you already have an established site, do a "remodel" and send out a press release for the new and improved unveiling. You might be surprised by how many publications have space reserved for just these types of stories.
Including "breadcrumb" links on your website's pages can improve navigation - and search engine performance, too. "Breadcrumbs" are text links that show visitors their current location in a site's hierarchy, e.g., "home >> products >> boats >> inflatable." Not only will your website visitors appreciate the assistance, search engines will also pick up a few more possible search terms when they index "breadcrumbs".
When making a page redirect use the 301 server redirect as opposed to 302 or meta refreshes. A 301 redirect is telling the search engines that this is a permanent change and that they should update their indexes to the new page. The other types are used frequently by spammers so stay away from them unless they are needed.
Double check that your pages don't appear to have duplicate content, even if they seem different to you. Run similar pages through a uniqueness calculator, and make sure they are get at least a 50% grade. Search engines will penalize you if they believe you are repetitively posting the same content on your website to attract traffic.
One way to organize a site and increase link relevancy is to think of internal links as a means of classifying your content within the entire domain. Using your links to organize content is significantly more efficient than altering the actual files and main directories around, which can wreak havoc on a site if done improperly.
Do not ever publish any article more than once on your website. This can be viewed as a cheating attempt by Google and can damage your Page Rank. When people link two pages with the same content, the count of your incoming links will be diluted and your Page Rank will drop even further.
By studying the SEO tips in this article, you will learn how to optimize your site for the search engines and also why search engines need you to focus on things like keywords and quality links. The more you know about SEO in general, the better your odds of being found are. And that's what it's all about.